Client: Santa Monica College
Objective: Santa Monica College Recruitment Brochure

Santa Monica College is a local community college located in Santa Monica
California, that strives to create a learning environment that both challenges
their students and supports them in achieving their educational goals. They
prepare students to contribute to the global community as they develop an understanding of their personal relationship to the world’s social, cultural,
political, economic, technological, and natural environments.


Challenge
Santa Monica College needed help in developing a brochure for their
recruitment campaign. They wanted to attract as many qualified applicants
as possble. The challege was to develop a brochure that would be eye catching
yet conservative, that potential applicants wanted to work for.


Solution
The solution was to play off what a fun and wonder place to work at. The use
of blue and oranges to attract attention. Relating it to the beach, sun, blue skies
and ocean where the college is located. As a result, the recruitment campaign
was a great success.